BattMobility
Series of AI commercials for BattMobility
BattMobility is a start-up from Ghent that focusses on shared electric mobility in Flanders.
They wanted to stand-out with a creative and unique social media campaign for both their B2B and B2C channels.
The main focus in this campaign is the reality that 'the average car sits idle 94% of the time'.
With this absurd fact in mind we came up with a series of equally absurd ideas which we brought to life with the latest ai tools.
Ai enabled us to create a series of extraordinary videos in a very short amount of time for a limited budget.
From copy to imagery, to voice and music, everything ai.
The first video is a 30 sec commercial with a b2b focus. Set in an office environment.
We translated the problem of idle cars to people, imagine a company where employees slept 94% of the time?
For the consumer marketing we developed a series of 4 absurd 15sec commercials around the home, friends and family. Here we shifted the focus of loss-making for businesses towards the social aspect and individual responsibility of current mobility issues.
Below another video based on a scene of Tron. This film which was used as the opening for a live event Hosted by BattMobility at Winter Circus Gent