Regenerate

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Responsible Young Drivers approached us to develop a creative concept for their next awareness campaign about Don’t Drink & Drive.

They immediately recognized the strength of Gen AI — especially since filming real car crashes or driving under the influence isn’t exactly possible.

 

We came up with an idea that turns this limitation into an artificially clever twist.

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When you create an image or video with AI, you can always go back, undo steps, and fix what you did wrong.

But real life doesn’t work that way. One wrong decision can change — or even end — your life, or the lives of others.

Don’t drink & drive.

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