A hybrid AI & film campaign for one of belgian's largest telecom providers with the focus on human connection thanks to a cutting (-edge) Ai lobster. 

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Advertising veteran Marc Van Buggenhout from Publicis Group Belgium approached us with the impossible request to integrate an Ai lobster in the life of a real boy. We did some extensive R&D and convinced the client with some of our early tests. 

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In order to pull this off we insisted on doing everything ourselves. From shoot to CGAI, edit and post production. 

Our team has a background of 25 years of traditional film and advertising production, so we dug up our old tools, gathered some of the best in the field and did a complete shoot with actors, Dop, light and sound on location. Some of the shots in this film are real, some shots are full Ai and others are a mix of both. 

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