Oxfam
Make rich polluters pay.
Oxfam demands a fair tax on the super-rich.
On the occasion of World Environment Day, Oxfam launched a striking series of videos that highlight the gap between those who pollute the planet the most—and those who (don’t) pay the price.
When Oxfam Belgium asked us to translate their message into a creative concept, we came up with the idea to bring 3 fictional billionaires to life.
Initially there were some doubts about using AI. because they feared that, as an NGO, they might come under fire for it. By adding the line “This video is AI-generated, but the injustice is real” to the final frame, that fear was dispelled.
Below 2 more videos features billionaires explaining why they shouldn’t pay more taxes. Justifying the status quo by minimising their responsibility.
Client: Oxfam Belgium (Yasmine Mertens & Hannelore Bara)
Agency: Aicandy.be
Creatives: Hans Buyse & Jan De Loore
AI-artists: Jorrit Eggermont & Jan De Loore
Producer: Hans Buyse
Sign the petition and increase the pressure on policymakers:
oxfambelgie.be/taxtherich
Concept and execution by Aicandy
AiCandy - creative video agency